![Graduate students Jingyu Liu, industrial engineering/human computer interaction, and Julian Osorio, graphic design, were part of the design studio class that helped Fareway create a brand identity for Midwest Quality Wholesale. (Photo by Christopher Gannon.)]()
When Fareway Stores Inc. looked to expand its reach from retail stores to a new wholesale business, company representatives sought help from the Iowa State University College of Design in creating a new corporate identity. The Iowa-based grocery company — with more than 100 stores in five states — named its new venture Midwest Quality
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